Are you using the right copywriting tactics to increase conversions? Facebook and Instagram ads are two of the most popular platforms for social advertising. With 2.45 billion active monthly users, Facebook’s ad center is a great place to begin your advertising strategy.
However, if your copy is not compelling enough, you won’t see conversions or a return on your investment. Here are our top tips to craft the perfect copy:
Focus on the Consumer’s Problem
Avoid seeming overly salesy and focus on the consumer’s problem that your product or service can solve. If you own a storage company, “Are you struggling to manage clutter” will fare better than “Buy our $199 storage system today!”
Follow Facebook’s 20% Rule
Advertisers tend to overuse text in their ads, but Facebook emphasizes photos to capture attention. When you submit your ad, Facebook will review to make sure that no more than 20% of the ad imagery is covered by text.
Include Personal Copy
Speak directly to your audience with emotion-driven copy and use the word “you” if possible for maximum impact. Think about what makes you click on an ad – it’s probably offering a solution to a problem you’re having or mirrors something that is happening in your personal life.
Optimize Your Headlines
This is what will catch the reader’s attention, so you want your headline to be concise, catchy, and interesting. Statistics, emotional appeals, and huge selling points should go here.
Double Check Your Work
Facebook will not check your spelling and grammar for you. If you type “probuct” in your ad copy, that’s what will appear in your ads. Not very professional, is it? Run a second pair of eyes over your copy to check for mistakes before submitting your final copy.
After you’ve perfected your ad copy, are you hoping to improve your website’s traffic? Clean up your SEO to optimize your online presence.
All of these are great copywriting tactics to increase conversions. Do you still need help or want to know more? Get in contact with us!
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